AI Traffic Analytics Dashboard
The Challenge
AI sends you traffic. You just can't see it.
AI assistants are becoming the starting point for product research, comparisons, and purchase decisions. When they recommend your brand, users click through to your site. But your analytics tool has no idea where those visitors came from.
AI traffic is invisible in Google Analytics
Google Analytics wasn't built for AI referrals. Traffic from ChatGPT, Claude, and Perplexity gets lumped into 'direct' or 'other' — making it impossible to measure the fastest-growing traffic channel on the web.
Can't distinguish AI referral from organic
When someone clicks a link in an AI response, it looks like any other visit. Without specialized detection, you have no way to separate AI-driven visitors from organic search, social, or direct traffic.
No conversion tracking for AI-driven visits
Even if you suspect AI is sending traffic, you can't measure what those visitors do. Do they sign up? Purchase? Bounce? Without AI-specific conversion tracking, you're flying blind on the ROI of your AI presence.
Don't know which AI platforms drive ROI
ChatGPT, Claude, Gemini, and Perplexity each send different types of visitors with different intent. Without platform-level breakdown, you can't allocate resources to the AI channels that actually generate revenue.
Capabilities
Everything you need to measure AI traffic
Purpose-built for AI referral analytics. Not a UTM hack or a GA filter — a dedicated engine for detecting, classifying, and measuring AI-driven traffic.
AI Referral Detection
Automatically identify and classify traffic originating from AI platforms. Our detection engine recognizes referral patterns from ChatGPT, Claude, Gemini, Perplexity, and more — even when standard analytics can't.
Platform Breakdown
See exactly how much traffic each AI platform sends to your site. Compare ChatGPT vs Claude vs Perplexity side by side. Understand which platforms are growing and which are declining.
Conversion Tracking
Measure what AI-referred visitors actually do on your site. Track signups, purchases, page views, and custom goals. Compare AI visitor conversion rates against other traffic channels.
Landing Page Analysis
Discover which pages on your site receive the most AI traffic. See which content AI platforms link to most often and optimize those landing pages for AI-referred visitors.
Traffic Trends
Track AI traffic volume over time with daily, weekly, and monthly trend views. Spot growth patterns, detect sudden drops, and correlate traffic changes with AI model updates or content changes.
ROI Measurement
Connect AI traffic to revenue. Assign monetary value to AI-driven conversions and calculate the true ROI of your AI visibility. Know exactly what your AI presence is worth in dollars.
Traffic Dashboard
AI traffic by platform, at a glance
Your central command center for AI-driven traffic. See total AI visits, platform-by-platform breakdown, and daily trend lines — all in a single view. Instantly spot which AI platforms are sending more traffic this week vs last, and drill into any platform for session-level detail.
- Real-time AI traffic volume by platform
- Daily and weekly trend comparisons
- Session-level drill-down
- Traffic share across AI vs organic vs paid
Traffic Dashboard
Conversion Analysis
Measure what AI visitors do on your site
AI-referred visitors behave differently from search or social traffic. Our conversion analysis shows you exactly how AI visitors navigate your site, which actions they take, and how their conversion rates compare to other channels. Track signups, purchases, downloads, or any custom event you define.
- AI visitor conversion rates by platform
- Funnel analysis for AI-referred sessions
- Comparison against organic and paid channels
- Custom goal and event tracking
Conversion Analysis
Source Attribution
Which AI platforms drive the most valuable traffic
Not all AI traffic is equal. A visitor from Perplexity might convert at 3x the rate of one from ChatGPT. Source attribution shows you which AI platforms deliver the highest-value visitors so you can focus your optimization efforts where they matter most.
- Revenue attribution per AI platform
- Average order value by traffic source
- High-value visitor identification
- Platform-level ROI comparison
Source Attribution
How It Works
Start measuring in three steps
Add the tracking script
Drop a lightweight script onto your site — just like Google Analytics. Takes under 5 minutes. No impact on page speed. Works with any website or platform.
We detect AI referrals
Maya's detection engine automatically identifies visitors from AI platforms — classifying each session by source platform, landing page, and visitor behavior.
See traffic, conversions, and ROI
Your dashboard shows AI traffic by platform, conversion rates, revenue attribution, and trends — everything you need to understand the value of your AI presence.
Who It Helps
Built for teams that need AI traffic data
Growth Teams
Discover AI as a new acquisition channel. Track AI-driven signups, measure channel growth over time, and build a case for investing in AI visibility optimization.
Marketing Analytics
Finally get accurate attribution for AI traffic. Break down AI referrals by platform, measure campaign impact on AI-driven visits, and build comprehensive channel reports.
E-commerce Teams
Track AI-driven revenue from first click to purchase. See which products get AI traffic, measure AI visitor cart value, and optimize product pages for AI-referred shoppers.
CMOs
Get executive-level visibility into AI as a traffic channel. Understand AI's contribution to pipeline and revenue, and make data-driven decisions about AI visibility investment.
Frequently asked questions
How do you detect AI traffic?+
We use a combination of referrer analysis, header inspection, and behavioral pattern detection to identify visitors coming from AI platforms. Our detection engine recognizes traffic from ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, and Meta AI — including traffic that standard analytics tools misclassify as 'direct' or 'other.'
Do I need to install anything?+
Setup is simple. You add a lightweight tracking script to your site — similar to Google Analytics. It takes under 5 minutes and doesn't impact page load speed. Once installed, Maya automatically starts detecting and classifying AI-referred traffic.
Which AI referrers can you track?+
We track traffic from ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, Meta AI, Microsoft Copilot, and other emerging AI platforms. We continuously update our detection to cover new AI assistants and platforms as they gain market share.
Can I see which pages get AI traffic?+
Yes. The landing page analysis shows exactly which pages on your site receive AI-referred visitors, how much traffic each page gets by platform, and how those visitors convert compared to other channels. This helps you optimize the pages that AI platforms link to most often.
How is this different from Google Analytics?+
Google Analytics was built for search, social, and paid traffic. It has no built-in capability to identify or classify AI referrals — most AI traffic shows up as 'direct' or gets miscategorized. Maya is purpose-built for AI traffic detection, providing platform-level attribution, AI-specific conversion tracking, and trend analysis that GA simply cannot offer.