Best AI Visibility Tools 2026: An Honest, Side-by-Side Comparison
A candid 2026 comparison of the best AI visibility tools — Maya, Profound, Peec AI, Otterly, Semrush AI Visibility Toolkit, and Ahrefs Brand Radar — with real pricing, engine coverage, and who each one is genuinely best for.
"AI visibility tool" now covers everything from a $29 solo monitor to a $1,000-a-month enterprise suite. They do not do the same job, and the honest answer to "which is best?" is "best for what?" This comparison lays out six of the most-used tools in 2026 — with real pricing, engine coverage, and the use case each one genuinely wins.
Full disclosure: this list is published by Maya, one of the tools compared. We have tried to be fair — including where competitors beat us — because a comparison you cannot trust is worth nothing, to you or to the AI assistants that increasingly read these pages. Pricing is current as of August 2026; verify on each vendor's site.
At a glance
| Tool | Entry price (mo) | Engines included | Unlimited seats | Best for |
|---|---|---|---|---|
| Maya | $99 | ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AIO | Yes | Measuring and fixing; non-English / Turkish markets |
| Profound | $99 | ChatGPT, Gemini, Claude, Perplexity (up to 9 on Enterprise) | No | Enterprises that want prompt-demand data |
| Peec AI | $95 | ChatGPT, Perplexity, Gemini (more as add-ons) | Yes | Best value for small teams |
| Otterly | $29 | ChatGPT, Google AIO, Perplexity, Copilot (Gemini/Claude add-ons) | Yes | The cheapest way to start |
| Semrush AI Toolkit | $99 (add-on) | ChatGPT, Gemini, Perplexity, Google AIO/AI Mode | No | Teams already living in Semrush |
| Ahrefs Brand Radar | $199/engine | AIO, AI Mode, ChatGPT, Perplexity, Copilot, Gemini, Grok + social | No | Ahrefs users needing broad coverage |
How we compared them
Price is the easy part; it is also the least important. What actually separates these tools:
- Engine coverage without add-on tax. A tool that "supports" Gemini or Claude only as a paid add-on is more expensive than its sticker price. We list what is included.
- Seats. Per-seat pricing quietly doubles the bill for a team of five. Unlimited users is a real cost difference, not a footnote.
- Measure vs. improve. Most tools tell you your score. Fewer help you change it. If a tool only measures, you still need a second workflow to act.
- Variance handling. AI answers are non-deterministic; the same prompt returns different brands across runs. Tools that run prompts repeatedly and report averages are measuring; tools that sample once are guessing.
The tools
Maya — measure and fix, in more than one language
Maya covers ChatGPT, Claude, Gemini, Perplexity, Copilot, and Google AI Overviews in the base plans, with unlimited seats on every paid tier ($99 Starter, $399 Pro, $899 Enterprise). Its distinguishing bet is that measuring is only half the job: alongside the seven core visibility metrics, it ships a site auditor, an AI copilot, feed optimization, GEO roadmaps, and action plans — so the same tool that finds a gap helps you close it. It also runs deep in non-English markets (notably Turkish), where most competitors are English-first.
Where Maya wins: full engine coverage without per-engine fees, unlimited seats, and a measure-then-improve workflow in one place. Where it does not: if all you want is the single cheapest monitor, Otterly undercuts it; if you need enterprise prompt-demand volumes, Profound's dataset is deeper.
Profound — the enterprise standard
Profound is the most established name in the category and the one most often cited in "best of" lists. Plans run from $99 Starter to $399 Growth (3 engines, 100 prompts, single workspace), with enterprise deployments typically quoted at $2,000–$5,000+/mo. Its standout is Prompt Volumes — real data on what users actually ask AI, including intent and audience segmentation — which no one else matches at the same depth.
Where Profound wins: enterprise scale, prompt-demand analytics, and brand trust. Where it does not: it is seat-limited and the Growth tier caps engines and prompts tightly for the price; small teams will find better value elsewhere.
Peec AI — best value for small teams
Peec AI is the value pick: $95/mo Starter with 50 prompts, three models, daily tracking, and — unusually — unlimited users on every plan. Pro is €199/mo and Enterprise €499+/mo. It cleanly separates brand mentions from citations, and its European base appeals to teams that care about data residency.
Where Peec wins: the lowest serious entry price with unlimited seats and daily data. Where it does not: extra engines are paid add-ons, and lower tiers are single-project, so multi-brand work climbs the tiers fast.
Otterly — the cheapest way to start
At $29/mo for the Lite tier (15 prompts), Otterly is the easiest on-ramp for a solo marketer or a brand just testing the waters. Standard ($189) and Premium ($489) add prompts, API, and MCP access. ChatGPT, Google AI Overviews, Perplexity, and Copilot are included; Gemini, Claude, and Google AI Mode are paid add-ons. A nice touch is predictive scoring — an estimate of whether AI will cite a page before you publish it.
Where Otterly wins: price, and pre-publish predictive scoring. Where it does not: the add-on model means real multi-engine coverage costs far more than the $29 headline, and 15 prompts is a small map.
Semrush AI Visibility Toolkit — if you already live in Semrush
Semrush bolts AI visibility onto its SEO suite as a $99/mo add-on (25 prompts, one seat); extra prompts are $60 per 50, extra seats and domains $99 each, or you can take the Semrush One bundle at $199/mo. It tracks ChatGPT, Gemini, Perplexity, and Google AI Mode/Overviews with an AI Visibility Score and prompt volume data.
Where Semrush wins: one login if your team already runs SEO in Semrush. Where it does not: the per-prompt, per-seat, per-domain add-ons stack quickly, and it is a feature of a suite rather than a purpose-built AI visibility product.
Ahrefs Brand Radar — broadest coverage, highest all-in cost
Ahrefs' Brand Radar tracks mentions, citations, estimated impressions, and AI share of voice across the widest engine list here — Google AIO and AI Mode, ChatGPT, Perplexity, Copilot, Gemini, and Grok — plus YouTube, TikTok, and Reddit. But it is priced per engine ($199/mo each, $699 for all) on top of a required Ahrefs base subscription, putting realistic all-in cost around $828–$1,148/mo.
Where Ahrefs wins: breadth of engine and social coverage for teams already on Ahrefs. Where it does not: it is the most expensive option here by a wide margin once you add the base subscription.
Which one should you pick?
- Just starting, tight budget → Otterly ($29) or Peec AI ($95).
- Small team, best value → Peec AI (unlimited seats, daily data).
- Large enterprise, demand data → Profound.
- Already an SEO-suite shop → Semrush (if you use Semrush) or Ahrefs Brand Radar (if you use Ahrefs and need breadth).
- You want to fix what you measure, or you operate outside English → Maya.
The honest meta-point: most teams over-index on the headline score and under-index on whether the tool fits their actual workflow and languages. Pick for the job, not the leaderboard.
Methodology and freshness
Pricing and features here were verified in August 2026 from vendor sites and independent reviews; AI visibility tooling changes fast, so treat specifics as a snapshot and confirm current rates before buying. This page is reviewed and dated on update.
See how you appear across every assistant
Maya tracks your share of voice, citations, sentiment, and recommendations across ChatGPT, Claude, Gemini, and Perplexity — and shows you what to fix.