Maya Marketplace: When AI Sends a Shopper to a Marketplace, Whose Listing Do They Land On?

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Last checked: November 11, 2026

When someone asks ChatGPT or Gemini what to buy, the answer often ends with a link to a marketplace. For a brand that sells through Amazon, Trendyol or Walmart, that link decides the sale. The question is simple: when AI sends a shopper to a marketplace, whose listing do they land on?

Marketplace is the new view in Maya that answers it. You will find it under Monitoring › Marketplace.

What is Marketplace? (short answer)

Marketplace reads the links in the AI answers to your tracked prompts and shows three things: which marketplaces AI links to, whether the linked listing is yours or a rival's, and the exact product pages being cited. It needs no new prompts and no integration, because it works on the answers Maya already collects for your project.

1. Maya finds the marketplaces that matter to you

A fixed list of marketplaces misses the retailers that matter to a particular brand. A US snack brand cares about Sam's Club and Instacart; a Turkish one cares about Macrocenter and CarrefourSA.

So Maya starts from your own data. It looks at the sites your AI answers link to and tracks the 20 marketplaces cited most. Well-known marketplaces such as Amazon, Trendyol, Hepsiburada, N11, Walmart, eBay and Etsy are recognized from the start. Other sites are checked once: is this a place where shoppers buy many brands' products?

If your project is itself a retailer, other retailers are your competitors, not places you are listed on. Maya checks this too, so a rival shop does not appear as one of your marketplaces.

2. You confirm the list

Before the first scan Maya shows you the marketplaces it plans to track. You confirm them, and no numbers are computed before you do. You can add a marketplace by hand, for example costco.com, and hide one you do not sell on. Hiding a marketplace brings up the next most cited one.

You can also tell Maya how your brand is written on each marketplace and where your store page is, so your own listings are recognized correctly.

3. You see which marketplaces AI links to

The top of the page gives four numbers for the period you choose:

• Answers linking to a marketplace: the share of your AI answers that link to any marketplace.
• Answers linking to your listings: the share that link to a listing of your brand.
• Marketplaces linking to you: how many of the tracked marketplaces carry a cited listing of yours.
• Most linked rival: the competitor whose listings AI links to most.

Each figure is compared with the previous period of the same length. A daily chart shows the answer rate for each marketplace over time.

4. You see whose listing it is

Click a marketplace to see whose listings AI links to there: yours, each rival's, or neither. This is the view that shows where you are losing the click. A marketplace can be cited in a third of your answers while every one of those links points to a competitor's product page.

Maya reads the brand from the cited listing itself. That brings up two groups you would not otherwise see:

• Rivals not on your radar: brands with cited listings that you are not tracking as competitors yet.
• Brands that sell something else: listings that are linked in the same answers but are not rivals. They are counted, and kept apart from your competition.

5. You get the exact pages

For every marketplace Maya lists the exact pages AI cited, with the listing owner, the number of answers and the number of prompts that led there. These are the pages to study and to improve: a rival's listing that keeps getting cited shows what the assistant found useful.

6. You filter to the question you care about

All numbers can be narrowed by AI platform, country, date range (up to 180 days) and prompt label. A Non-branded prompts switch limits the view to questions that do not name your brand, where the shopper has not chosen yet and the linked listing matters most.

Pricing

Marketplace is free for every project until January 1, 2027. After that it is an add-on at $99 per month per project, billed monthly, and you can cancel at any time. Without the add-on you keep a preview with the headline numbers and your top three marketplaces.

Try it

Open Monitoring › Marketplace in your project and confirm your marketplaces. The first scan can take about a minute. If you are new to Maya, book a demo and we will walk through your own answers together.