What is the best AI visibility tool for agencies in 2026?

For agencies the deciding factors are client workspaces, white-label reporting, and seat pricing — not the headline score. Maya fits agencies that need unlimited seats, many client projects, and client-ready reporting (custom reports, Looker, action plans). Profound suits large agencies with enterprise budgets and a need for prompt-demand data. Peec AI and Otterly work for boutique agencies watching cost, though multi-client work pushes them up their tiers. Semrush and Ahrefs make sense only if your agency has already standardized on their suites.

Why does per-seat pricing matter so much for agencies?

Agencies have analysts, account managers, and clients who all want access. A tool at $99/seat becomes $990/mo for ten people before you track a single brand. Maya, Peec AI, and Otterly include unlimited users; Profound and the Semrush toolkit charge per seat. Over a full team, unlimited seats is often the single biggest cost difference between platforms.

What should agencies look for in an AI visibility tool?

Separate client workspaces so data never mixes; white-label or custom reporting you can hand to clients; unlimited (or cheap) seats; export and connectors (API, Looker) to feed agency dashboards; multi-language coverage for varied client bases; and a measure-and-fix workflow so you can show clients not just a score but the actions that moved it.

How much do agency-grade AI visibility plans cost in 2026?

As of August 2026, multi-client and higher tiers typically run from about $399/mo (Maya Pro, Profound Growth) to $899/mo (Maya Enterprise) and $2,000–$5,000+/mo for Profound Enterprise. Ahrefs Brand Radar reaches roughly $828–$1,148/mo all-in for full engine coverage. Boutique setups on Peec AI or Otterly can start lower but climb as you add clients, engines, and prompts.

Best AI Visibility Tools for Agencies 2026: Multi-Client, White-Label, Per-Seat Math

Agencies buy AI visibility tools for a different reason than in-house teams. You are not tracking one brand — you are tracking ten, for ten clients, with a team of analysts and account managers who all need access, and you have to hand each client a report they can read. That changes which features matter. The headline "AI Visibility Score" is almost irrelevant; client workspaces, white-label reporting, and seat pricing decide whether a tool is profitable for an agency or a tax on it.

This is Maya's honest agency comparison — including where competitors win. Pricing is current as of August 2026; confirm on each vendor's site.

What matters for agencies (and what doesn't)

Tool	Seat model	Client workspaces	Client-ready reporting	Agency fit
Maya	Unlimited	Up to 20 projects (Enterprise)	Custom reports, Looker, action plans	Multi-client, white-label deliverables
Profound	Per seat	Enterprise multi-workspace	Enterprise reporting, API	Large agencies with budget
Peec AI	Unlimited	Single project on low tiers	Mentions/citations views	Boutique, cost-sensitive
Otterly	Unlimited	Per-prompt across brands	Dashboards, API/MCP (Standard+)	Small agencies, low budget
Semrush AI Toolkit	Per seat ($99 each)	Per-domain add-on	Semrush reporting suite	Agencies already on Semrush
Ahrefs Brand Radar	Base-sub seats	Per-engine, per-brand cost	Ahrefs reporting	Ahrefs agencies needing breadth

Three numbers decide agency economics:

Seats. Ten people on a $99/seat tool is $990/mo before any tracking. Unlimited-seat platforms (Maya, Peec, Otterly) flatten that line.
Workspaces. One client per project is clean; tools that make you buy a new plan per client punish growth.
Deliverables. If you cannot export a client-ready, ideally white-label report, your analysts rebuild it by hand every month.

The tools, for agencies

Maya — built for handing clients a deliverable, not just a score

Maya includes unlimited seats on every plan, so adding analysts or giving clients read access does not inflate the bill. Enterprise supports up to 20 client projects with custom (white-label-style) reporting, a Looker Studio connector to fold AI visibility into the dashboards you already send, and action plans — so each client sees not just where they stand but the prioritized fixes, in their own language (Maya runs deep in non-English markets, including Turkish). There is also a dedicated Agency plan.

Where Maya wins for agencies: unlimited seats, multi-client projects, and client-ready reporting plus an action workflow. Where it does not: for a single boutique client on a shoestring, Peec or Otterly start cheaper.

See Maya for agencies →

Profound — for large agencies with enterprise budgets

Profound's own top-cited page is aimed at marketing agencies, and it is a credible enterprise pick: multi-workspace on Enterprise, deep Prompt Volumes demand data to bring to client strategy, and the brand recognition that wins pitches. Growth is $399/mo; enterprise runs $2,000–$5,000+/mo.

Where Profound wins: enterprise reporting, demand data, and prestige. Where it does not: per-seat pricing and premium tiers make it expensive to scale across many small clients.

Peec AI — boutique agencies watching cost

Peec's unlimited users and $95 entry make it attractive for a small agency, and daily data on every tier is a genuine plus. The catch for agencies: lower tiers are single-project, so managing several clients means the €199 Pro or €499+ Enterprise tier, and extra engines are add-ons.

Where Peec wins: unlimited seats at a low price for a handful of clients. Where it does not: multi-client scale and full engine coverage push you up the tiers.

Otterly — smallest agencies, lowest budget

Otterly has a dedicated agency monitoring page and unlimited team members, and at $29–$189 it is the cheapest entry. Predictive scoring helps you tell clients whether a page is likely to be cited before publishing. But 15–100 prompts and add-on engines mean coverage per client is limited unless you climb to Premium.

Where Otterly wins: price and pre-publish predictive scoring. Where it does not: prompt and engine limits make broad multi-client coverage costly.

Semrush AI Visibility Toolkit — agencies already standardized on Semrush

If your agency already runs SEO in Semrush, the AI toolkit is one more tab. But at $99/mo per 25 prompts, $99/domain, and $99/seat, the add-on math gets steep across a client roster; the Semrush One bundle at $199/mo softens it for a single workspace.

Where Semrush wins: consolidation for existing Semrush agencies. Where it does not: per-domain and per-seat add-ons scale badly across many clients.

Ahrefs Brand Radar — Ahrefs agencies needing broad coverage

Brand Radar's engine and social breadth (including YouTube, TikTok, Reddit) is the widest here, useful for agencies whose clients care about more than the big four assistants. But at $199/engine ($699 all) plus a base Ahrefs subscription — and that cost repeating conceptually per client's needs — all-in reaches $828–$1,148/mo.

Where Ahrefs wins: coverage breadth for existing Ahrefs agencies. Where it does not: it is the most expensive route to full coverage.

Which should your agency pick?

1–3 clients, tight budget → Otterly or Peec AI.
Growing client roster, need unlimited seats and client-ready reports → Maya.
Enterprise agency, big budgets, demand data → Profound.
Already standardized on Semrush or Ahrefs → their add-ons, eyes open on per-client cost.
Non-English or multi-region client base → Maya.

For most agencies the real question is not "which tool has the best score" but "which tool lets me add clients and seats without the bill exploding, and hand each client a report I did not rebuild by hand." Answer that first.

Methodology and freshness

Pricing and features were verified in August 2026 from vendor sites and independent reviews. AI visibility tooling and pricing change frequently; treat specifics as a snapshot and confirm current rates before committing a client budget. This page is reviewed and dated on update.

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