Customer Story · Investment · Award
Garanti BBVA Yatırım wins Best SEO Growth Strategy with a GEO and SEO project measured with Maya
Garanti BBVA Yatırım and its agency La Casa İstanbul won the Best SEO Growth Strategy award at the Search 'n Stuff Awards 2026. In the project, AI visibility was measured with Maya, and the action plans Maya produced were shared with the team and applied.
The award at a glance
- Award
- Search 'n Stuff Awards 2026
- Category
- Best SEO Growth Strategy
- Winner
- La Casa İstanbul × Garanti BBVA Yatırım (joint winner of the category)
- Project
- "From the Search Bar to the Investment Decision: The IPO Calendar GEO & SEO Transformation Story"
- Announced
- October 3, 2026, Search 'n Stuff Antalya Conference
- Maya's role
- AI visibility measurement and action plans
A search project that included AI answers
The winning project is about the IPO calendar: the page investors look for when they want to know which companies are going public and when. Its title names both disciplines, GEO and SEO, because the work covered classic search results and the answers that AI assistants give.
That combination is why the award matters beyond one brand. Winners were chosen by jury scores and audience votes in equal parts, and in the SEO growth strategy category the prize went to a project where generative engine optimization (GEO) was part of the plan from the start.
What Maya did in the project
Maya was the measurement and action layer for the GEO side of the work:
- 01Measurement. Maya tracked how Garanti BBVA Yatırım appeared in the answers of AI assistants for the questions investors ask, and which sources those answers cited.
- 02Action plans. Maya turned the gaps it found into action plans, each with its reason, and shared them with the team.
- 03Application. The team applied the action plans, and Maya kept measuring so the effect of each change could be followed.
Why measurement comes first in GEO
In SEO a team can see its position for a keyword. In AI answers there is no fixed position: the same question can produce a different answer tomorrow, and the sources behind the answer change too. A team that wants to improve its place in those answers first needs to see them, every day, in raw form.
This matters most in finance. Investment firms check every figure they report, so the numbers behind a GEO project have to be traceable to the answers they came from. Maya's method is described on the methodology and trust pages.
Questions about the award
- Which award did Garanti BBVA Yatırım win?
- Garanti BBVA Yatırım, together with its agency La Casa İstanbul, won the Best SEO Growth Strategy award at the Search 'n Stuff Awards 2026 as joint winner of the category. The winners were announced on October 3, 2026 at the Search 'n Stuff Antalya Conference.
- Which project won the award?
- The project is titled "From the Search Bar to the Investment Decision: The IPO Calendar GEO & SEO Transformation Story". It combined search engine optimization with generative engine optimization (GEO) for Garanti BBVA Yatırım's IPO calendar.
- What was Maya's role in the project?
- Maya measured Garanti BBVA Yatırım's visibility in AI answers and produced action plans from the gaps it found. The action plans were shared with the team and applied.
- Did Maya win the award?
- No. The award went to La Casa İstanbul and Garanti BBVA Yatırım. Maya was the AI visibility platform used in the project.
About Garanti BBVA Yatırım
Garanti BBVA Yatırım is the investment and brokerage company of the Garanti BBVA group in Türkiye. It uses Maya to follow how its brand and products appear in the answers of AI assistants.
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