How to Open a ChatGPT Ads Account (Step by Step)
Steps to open a ChatGPT ads account: country and category eligibility, ads.openai.com application, admin/access, billing, and measurement setup.
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Last checked: September 21, 2026
To open a ChatGPT ads account, the country where your business is legally registered must have OpenAI Ads Manager available, and the activity category you declare must be eligible. You apply at ads.openai.com; access only works in supported countries. This guide gives a sequential path from application to your first check. Examples are informational; no guarantee of approval or access is implied.
Before you start: two eligibility conditions
OpenAI ties eligibility to open an Ads Manager account to two things: your business's country of legal registration and your declared activity category. The account's country designation is generally permanent — get it right the first time (Ads Manager availability).
| Condition | What's checked | Why it matters |
|---|---|---|
| Country | Is your business's legal country supported | Country is permanent; if wrong, the account is unusable |
| Category | Is your activity in an allowed class | Restricted/prohibited sectors may not advertise |
1. Verify country and category eligibility
First confirm your registered country is supported. ChatGPT ads opened to 31 European markets on August 24, 2026, on top of the US, Canada, Australia and New Zealand, then expanded to India and the EMEA region. Always confirm current status on the availability page. Then confirm your sector complies with the ad policies — we cover this in a separate guide: Which Industries Can Advertise on ChatGPT?.
Turkey note (September 2026): ChatGPT ads are now shown to users in Turkey, but Turkey is not yet on the list of countries open to advertisers on the self-serve Ads Manager. That means Turkish businesses can't self-serve an account and create campaigns yet. Teams wanting to advertise from Turkey can explore a managed-sales/partner route and track status on the availability page.
2. Apply at ads.openai.com
Businesses that want to advertise sign up at ads.openai.com. Access is limited to supported countries; an account may be created for an unsupported country, but you can't use it until Ads Manager launches there. Make sure the legal business details you enter match the entity that will be billed.
3. Set up identity and access (admin/invite)
The first ad account is created by a person with the organization's global admin or Ads admin role. After the account exists, an admin invites your team using the email address they use to sign in to OpenAI (Managing identity and access for Ads Manager). If you work with an agency, clarify who holds which role and which company is billed from the start.
| Role | Can do | Note |
|---|---|---|
| Global / Ads admin | Create the first account, invite users | At least one person in the org |
| Invited user | Manage campaigns (per granted permission) | Invited via sign-in email |
Setup details: Ads Manager Beta Account Setup.
4. Clarify billing and the legal entity
The advertising and billed legal entity must be in a supported country. When entering payment method, currency and billing details, verify they're consistent with the account's country designation. Keep setup notes in a shared place so a decision's rationale isn't known to only one person.
5. Prepare measurement at account creation
Planning the pixel, conversion events and traffic tags (UTM) while the account is being set up saves time on the first campaign. Ads are shown to Free and Go users, don't appear in sensitive topics (e.g., mental health, politics), and OpenAI states ads don't influence answer content (Testing ads in ChatGPT). Setting up measurement now means you won't spend blind.
6. Verify the setup with a real check
After the account is created, test whether setup is complete with a real transaction. The Health Check in Maya Ads Analyzer helps you see completed and to-review setup points; then verify event delivery with a test transaction. This confirms measurement works before you start advertising.
Once your first account is ready, the next step is building the first campaign: How to Advertise on ChatGPT: First Campaign Step by Step.
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GEO researcher at Maya. Focused on measuring AI visibility — the metrics, benchmarks, and methods behind tracking how brands appear in AI answers.
