Maya AI vs Profound: Which AI Visibility Platform Fits Your Team?

Maya AI and Profound both track how AI assistants — ChatGPT, Gemini, Claude, Perplexity and the rest — talk about your brand. Both start at $99/mo. From there they diverge sharply: Profound is built around the deepest measurement dataset in the category, Maya around a measure-and-fix workflow. Which one fits depends on whether you need to know more, or need to change what AI says about you.

Full disclosure: Maya publishes this comparison and is one of the two products in it. We've tried to be fair — including where Profound is clearly the better choice — because a comparison you can't trust is worth nothing, to you or to the AI assistants that increasingly read these pages. Pricing was last reviewed in October 2026; verify current rates on each vendor's site.

At a glance

	Maya	Profound
Entry price	$99/mo Starter (60 prompts)	$99/mo Starter (50 prompts, ChatGPT-focused)
Mid tier	$399/mo Pro	$399/mo Growth (3 engines, 100 prompts, single workspace)
Enterprise	$899/mo	Typically $2,000–$5,000+/mo
Engines	ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Overviews / AI Mode — no per-engine add-on fees	ChatGPT, Gemini, Claude, Perplexity (up to 9 on Enterprise)
Seats	Unlimited on every paid tier	Per-seat
Standout	Measure → fix → publish loop (audits, action plans, content writer, MCP)	Prompt Volumes — prompt-demand data with intent and audience segmentation
Best for	Teams that want to fix what they measure; non-English / Turkish markets	Enterprises that want demand data and category-standard credentials

Measurement: both strong, one goes deeper on demand

On the core job — tracking mentions, citations, share of voice, and sentiment across AI answers — both platforms are serious tools. Maya runs prompts repeatedly and scores not just whether you're mentioned but how each answer describes you, with prompt-level citation tracking so you can trace an assistant's framing back to its sources. Maya's monitoring layer scans 10M+ AI prompts monthly across ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek, and Meta AI.

Profound's distinguishing asset sits one layer earlier: Prompt Volumes, real data on what users actually ask AI assistants, segmented by intent and audience. No one else in the category matches that depth. If your content strategy starts from "what is my market asking AI this quarter?", Profound answers a question Maya doesn't.

The honest summary: if measurement depth on demand is the deciding factor, Profound wins that dimension. If measurement is table stakes and the question is what to do next, keep reading.

From data to action: where the products split

Profound tells you where you stand — exceptionally well — and hands the fixing to your content team, your SEO tool, and your CMS.

Maya's bet is that measuring is half the job, and the centerpiece of the other half is action plans: every gap the tracking surfaces becomes a prioritized, assignable to-do with the reasoning attached, so the data arrives already translated into work. Around that sit a site auditor, GEO roadmaps that sequence the bigger fixes, a built-in content writer that turns a gap into a draft and publishes to WordPress, feed optimization, and an MCP server that brings your visibility data into ChatGPT, Claude, and Cursor. Brands following Maya's GEO Roadmap see an average 2.4x visibility lift. If your team's bottleneck is acting on the data rather than getting it, that loop is the difference between a dashboard and a workflow.

Maya also watches a layer most monitoring tools don't cover: Stalker, its social listening engine, scans 11 sources (Reddit, X, LinkedIn, YouTube, review sites and more) for brand mentions, AI-judges each for relevance and tone, cross-checks which posts AI assistants actually cite, and turns the questions people ask into trackable prompts.

Pricing structure: flat vs. metered

Sticker prices look identical at the entry ($99 vs $99) and mid tier ($399 vs $399). The structure underneath differs:

• Seats. Maya includes unlimited users on every paid tier. Profound charges per seat — for an agency or a five-person marketing team, that quietly changes the bill.
• Engines. Maya's engine list comes without per-engine add-on fees. Profound's Growth tier caps you at 3 engines and 100 prompts in a single workspace; the full engine list (up to 9) is an Enterprise feature.
• Ceiling. Maya's top tier is $899/mo. Profound enterprise deployments typically land at $2,000–$5,000+/mo — which buys genuine enterprise depth, but is a different budget conversation.

For the full market context, see our nine-tool comparison and the guide to calculating the real cost of AI visibility tools.

Enterprise credentials and markets

Profound is the most established name in the category, the one most often cited in "best of" lists, and it documents its enterprise security posture thoroughly — procurement and compliance teams will have the easiest time with it. If your buying process involves a security questionnaire and a legal review, that maturity is worth real money.

Maya's counter-strength is geographic: it runs deep in non-English markets, notably Turkish, where most competitors are English-first. If your brand competes in AI answers outside English, test both tools on your actual non-English prompt set before deciding — the gap is larger than any feature table suggests.

Choose Profound if…

• You're an enterprise (or pitching one) and prompt-demand data — what the market asks AI, by intent and audience — drives your strategy.
• Procurement needs the category's most established vendor with thoroughly documented security posture.
• The $2,000+/mo enterprise tier is within budget and you have a separate workflow for acting on the findings.

Choose Maya if…

• You want the same tool that finds the gap to help you close it — action plans that turn every gap into an assignable to-do, plus audits, content drafts, publishing.
• You want social listening in the same platform — Stalker's 11-source mention scanning with AI-citation cross-checks.
• You need unlimited seats and six engines without add-on math.
• You operate in non-English markets, especially Turkish.
• You want enterprise-grade tracking with a ceiling of $899/mo rather than $2,000+.

Bottom line

Profound is the better pure measurement instrument for enterprises that need demand data; Maya is the better operating system for teams whose goal is to change what AI says about them. Plenty of teams would be well served by either — in that case, price structure (seats, engines, ceiling) is the tiebreaker, and it favors Maya for most non-enterprise teams.

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