ChatGPT Business Hub: What It Is and How to Claim Your Business
What ChatGPT Business Hub is and how to claim and verify your business step by step: profile, product feeds, Insights metrics, Business Agents and eligibility.
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Last checked: November 10, 2026 · The feature is in beta; details may change.
ChatGPT Business Hub is the dashboard where a business claims its ChatGPT profile, keeps its information current, and measures how it appears in ChatGPT. OpenAI announced it in beta on November 10, 2026 under the name "Businesses in ChatGPT" (OpenAI announcement). To set it up, sign in to ChatGPT, go to chatgpt.com/business-hub, search for your business, claim it and verify it.
In short:
- Business Hub gives you three things: a verified business profile, product feeds, and Insights (mentions, clicks, discovery topics).
- Claiming is open to eligible businesses wherever ChatGPT is available. Business Agents are US-only for now.
- Claiming does not guarantee ranking. It is the official way to give ChatGPT accurate, current information.
- Insights shows only your own data, only for ChatGPT. Competitors and other engines need separate measurement.
What Business Hub includes
| Component | What it does | Who can use it |
|---|---|---|
| Business profile | Verified profile, blue checkmark, current business details | Eligible businesses where ChatGPT is available |
| Product feed | Sends pricing and availability straight to ChatGPT | Verified businesses; Shopify stores by connection |
| Insights | Mentions, profile views, website clicks, discovery topics | Verified businesses, once thresholds are met |
| Business Agent | Lets a user start a separate, labeled chat with the business | Eligible ecommerce and online service businesses in the US |
OpenAI says 1.2 billion people use ChatGPT each week. We saw this direction coming in our own data: in our study of 40,616 ChatGPT answers, business cards began appearing in answers on October 9 (13 things that changed in ChatGPT). Business Hub settles who owns the information behind those cards.
How to claim your business in ChatGPT (6 steps)
The flow below is based on OpenAI's announcement, its help center article, and first-day walkthroughs (Search Engine Roundtable). Screens may change during the beta.
1. Sign in to ChatGPT and open Business Hub
Sign in with the ChatGPT account that will manage the business. Open Business Hub from the sidebar or at chatgpt.com/business-hub. You do not need an Ads account or an Enterprise contract. OpenAI Enterprise customers and advertisers can claim through their OpenAI representative.
2. Search for your business by name
Type the business name and select the matching listing. If there is no listing and yours is an eligible online business, an option to add a new profile may appear. A website is required.
3. Claim it and choose a verification method
Start the claim with "Claim profile". You are shown the verification methods that apply to you:
| Method | How it works |
|---|---|
| Business phone | SMS or automated call to the number on the listing |
| Domain (DNS) | Add the TXT record shown, then select "Verify domain" |
| Business email | A code sent to the email on record |
| Shopify | Store connection through "Connect Shopify" |
DNS is the cleanest route for a company site; bring in whoever has DNS access from the start.
4. Wait for OpenAI's review
OpenAI reviews the claim and sends the decision by email. It has not published a review time.
5. Complete identity verification
After approval, publishing edits, connecting a feed, viewing Insights and creating an agent require an additional identity check (through Persona). It may ask for a government ID, business registration details and proof of authority. The blue checkmark arrives after this step.
6. Fill in the profile and add your product feed
Once verified, you can edit the website, business description, category, logo, cover photo, delivery policy and return policy. OpenAI reviews each change before it is published.
Ecommerce businesses can upload a self-service product feed with pricing and availability (feed spec). Eligible products from Shopify merchants are already in ChatGPT through Shopify Catalog. Before your feed goes to ChatGPT, you can check titles, descriptions and required fields with Maya Feed Optimize.
Who is eligible, and where?
OpenAI's wording: any eligible business located where ChatGPT is available can claim its business through Business Hub. The surest check is to open Business Hub with your own account and search for your business.
Known limits:
- Business Agents are open only to eligible ecommerce and online service businesses in the United States. OpenAI says it will expand to more markets and categories.
- According to first-day walkthroughs, standard feed upload targets the US, and claiming for businesses with a physical location is limited to the US for now.
- Being verified does not make you eligible for an agent; OpenAI reviews the category and intended use separately.
What Insights shows, and what it does not
Insights reports four metrics: mentions, profile views, website clicks, and discovery topics, which are the common themes across conversations where your website is cited.
OpenAI does not share user conversations with businesses. The data is aggregated and only appears once enough conversations meet a threshold; an empty dashboard does not mean zero. The click metric carries its own caveat: clicks do not confirm website visits or conversions. Compare the numbers with your own analytics (did ChatGPT remove UTM attribution?).
| Question | Business Hub Insights | Maya |
|---|---|---|
| How often am I mentioned in ChatGPT? | Yes (aggregated) | Yes, per prompt |
| In which prompt and which answer? | No | Yes, with the answer text |
| How often are my competitors mentioned? | No | Yes, Share of Voice |
| Gemini, Perplexity, Claude, AI Overviews? | No | Yes |
| Which sources get cited? | No | Yes, citation analysis |
| What is the tone of the answer? | No | Yes, sentiment |
| What should I do next? | No | Action Plans |
The two are not alternatives. Business Hub gives you OpenAI's own count and you should connect it. Maya measures the same question across engines, against competitors and at prompt level; it scans more than 10 million AI prompts a month and turns each gap into an assignable task with its reasoning attached (Action Plans).
What is a Business Agent?
A Business Agent is a business's own assistant inside ChatGPT. When a business appears in an answer, the user can click through to its profile; if an agent exists, they can start a separate conversation with the business. That conversation is clearly labeled, separate from the user's original ChatGPT conversation, and distinct from ChatGPT's independent answers.
Businesses can sponsor their agent and use it as the destination for ChatGPT Ads; sponsored placements are labeled (how to advertise on ChatGPT).
What changes for AEO and GEO
- First-party data is now an official input. Description, category, return and delivery policy, and the product feed come directly from you. Keep them consistent with your website; contradictions are the most common cause of AI misrepresenting a brand.
- Ranking is still earned. OpenAI says claiming does not guarantee higher placement. Getting into the answer is a matter of content, presence in sources, and product data.
- Feed quality is a visibility issue. A missing title, a vague description or stale availability means the product is not recommended.
- Measurement has two layers. Business Hub gives you your own ChatGPT data; competitor, engine and prompt breakdowns need separate AI visibility tracking.
What to do today
- Open Business Hub and search for your business.
- Verify by DNS or phone; decide who completes identity verification.
- Write the description, category, logo, return and delivery policy to match your website exactly.
- Check and upload your product feed, or connect Shopify.
- After 28 days, compare mentions and clicks in Insights with your analytics and your Maya data.
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