ChatGPT Business Hub Setup: Step by Step, and 10 Things to Watch
Set up your business in ChatGPT step by step: prep list, claiming, DNS verification, identity check, profile and product feed. Plus the 10 most common setup mistakes.
Prefer Maya AI in Google
Highlight our stories in Search, AI Mode & AI Overviews.
Languages / Diller: English (this page) · Türkçe
Last checked: November 10, 2026 · The feature is in beta; screens and rules may change.
Setting up a business in ChatGPT, meaning a Business Hub profile, has four stages: claiming, verification, identity approval, and filling in the profile. The technical part takes minutes; OpenAI's reviews are what take time. This guide walks through setup in order and flags what to watch at each step. For what Business Hub is and what it includes, see ChatGPT Business Hub: what it is and how to claim your business.
The flow is based on OpenAI's announcement, its help center article, and first-day walkthroughs (Search Engine Roundtable).
Prepare before you start
| You need | Why |
|---|---|
| A company-owned ChatGPT account | This account manages the profile |
| The business website | A website is required to claim |
| DNS access or the business phone | Verification method |
| An authorized person's ID and business registration details | Identity verification (Persona) |
| Logo, cover photo, business description | Profile fields |
| Return and delivery policy text | Profile fields |
| Product feed (ecommerce) | Pricing and availability |
Setup: 8 steps
1. Sign in with the right account
Sign in to ChatGPT with the account that will manage the business.
Watch out: Use a permanent, company-owned email address, not a personal account. The claiming account is the managing account; recovering access after an employee leaves is painful.
2. Open Business Hub
Select Business Hub in the sidebar or go to chatgpt.com/business-hub. If you do not see the option, the feature may not have reached your account yet; the beta is rolling out gradually.
3. Search for your business
Type the business name and select the matching listing.
Watch out: Similar names may appear. Check the website domain to pick the right listing. If a listing shows "Contact support", it is locked and access is requested from OpenAI. If there is no listing and yours is an eligible online business, an option to add a new profile may appear.
4. Claim and verify
Start with "Claim profile" and choose one of the methods offered: business phone (SMS or call), domain (DNS TXT record), business email, or Shopify connection. Only methods that apply to your business are shown.
Watch out: With DNS, add the TXT record, wait for it to propagate, then select "Verify domain". Do not delete existing SPF, DKIM or site verification records; add the new record alongside them.
5. Wait for OpenAI's review
The decision arrives by email. OpenAI has not published a timeframe.
Watch out: Approval puts the profile in your Business Hub. Editing, feeds and Insights need the next step.
6. Complete identity verification
Persona may ask for a government ID, business registration details and proof of authority. The blue checkmark appears after this step.
Watch out: Someone authorized to represent the company should do this. If an agency runs the setup, line up the client-side signatory for the identity step in advance.
7. Fill in the profile
Enter the website, business description, category, logo, cover photo, delivery policy and return policy. OpenAI reviews each change before it is published.
Watch out: Everything here should match your website exactly. If the site says 14-day returns and the profile says 30, ChatGPT will state one of them and you do not choose which.
8. Connect your product feed (ecommerce)
On Shopify, connect the store and the catalog syncs. On other platforms, upload the feed as CSV or JSONL (feed spec). According to first-day walkthroughs, nine fields are required:
| Field | Note |
|---|---|
item_id | Unique and stable per product |
title | Up to 150 characters |
description | Up to 5,000 characters |
url | Product page |
brand | Brand name |
seller_name | Seller name |
image_url | Reachable image |
price | With currency, e.g. 20.00 USD |
availability | in_stock, out_of_stock, pre_order, backorder, unknown |
Watch out: According to first-day walkthroughs, standard feed upload targets the US for now; other markets may need OpenAI to confirm the integration. Keep the feed ready and check it for missing and weak fields with Maya Feed Optimize before uploading.
10 things to watch
- Claiming does not guarantee ranking. OpenAI says so directly. The profile supplies accurate information; getting into the answer is a content and sources job.
- Keep account ownership corporate. Do not tie the profile to a personal account; teammates and agencies can be added with their own ChatGPT accounts.
- A published profile is hard to take back. According to first-day walkthroughs, OpenAI support does not delete or hide a published profile; only drafts can be removed. Review every field before publishing.
- Every change is reviewed. Submit time-sensitive updates, such as campaign periods, ahead of time.
- The main brand does not cover locations. Each brand is managed separately; claiming the main brand does not claim its locations, and there is no central multi-brand management yet.
- Verification does not grant a Business Agent. Agents are open to eligible ecommerce and online service businesses in the US for now; OpenAI reviews category and intended use separately.
- Empty Insights is not zero. Data appears only once enough conversations meet a threshold.
- A click is not a visit. By the dashboard's own definition, clicks do not confirm website visits or conversions. Compare with your analytics (did ChatGPT remove UTM attribution?).
- Insights does not show competitors. It reports only your own ChatGPT data, in aggregate. Competitor, prompt and other-engine breakdowns need separate AI visibility tracking.
- A feed is not upload-and-forget. Stale prices and availability lead to a product being recommended wrongly or not at all. Decide the update cadence up front.
After setup: the first 28 days
- Note the setup date. Read changes in Insights against it.
- Over the same period, measure your Mention Rate and Share of Voice in ChatGPT independently. Maya shows this per prompt, against competitors and side by side with other AI engines.
- Check what ChatGPT says about your business. If an answer contradicts your profile, find the source and fix it (what to do when AI misrepresents your brand).
- Turn each gap you find into a task with an owner and a date. In Maya this is done with Action Plans.
Related guides
Founder of Maya. Writes about where brand discovery is heading as AI assistants replace the search box.
