Which insurance brands do AI assistants recommend?

In this week's measurement the most recommended brand is Allianz Türkiye, named in 13.9% of AI answers to insurance questions, followed by Axa Sigorta and Anadolu Sigorta. The ranking is re-measured every week.

How is this index measured?

Every week, unbranded questions of the kind real users ask are run across six AI platforms. Each answer is scored separately for which brands are recommended, where in the answer they appear, and whether the language used about them is positive. Mention rate is computed per individual answer: the same question counts as six answers across the six platforms.

Which AI platforms are tested?

ChatGPT, Gemini, Perplexity, Claude, Google AI Overview and Google AI Mode. Results can be filtered by platform.

What does mention rate mean?

It's the share of analyzed AI answers in which a brand is recommended by name or a known alias. A 10% mention rate means the brand appears in one in ten answers.

Why do results differ between AI platforms?

Each AI draws on different sources and surfaces different brands. The sharpest example this week is Anadolu Sigorta: mentioned in 12.1% of AI Mode answers but only 0.6% of Claude answers. Looking at a single platform is misleading.

How often is the data updated?

The index is published weekly. Published weekly results are frozen and never restated. The data on this page covers the week of 6–12.07.2026.

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Week of 6–12.07.2026

Insurance AI Visibility Index

Name: Insurance AI Visibility Index
Creator: Maya
Published: 12.07.2026

Who do AI assistants recommend when people ask about insurance? Every week we run 3471 unbranded questions — the ones real users actually ask — across ChatGPT, Gemini, Perplexity, Claude and Google (AI Overview & AI Mode), and publish the results here.

Last updated: 12.07.2026

Platform

This week's key findings

Allianz Türkiye is the sector's most visible brand, recommended in 13.9% of AI answers about insurance — 2.6 points ahead of runner-up Axa Sigorta.
Which AI you ask changes which brand you hear about: Anadolu Sigorta is mentioned in 12.1% of AI Mode answers but only 0.6% of Claude answers.
Allianz Türkiye leads overall but doesn't win every category: Axa Sigorta takes Konut & Afet Sigortaları with 10.4%.
The source AI assistants cite most in these answers is sigortam.net — 7.0% of all citations.
Ankara Sigorta draws the most positive language in AI answers (sentiment 65/100).

Top brands over time — Mention Rate

Daily Mention Rate of the top 5 brands, all platforms combined

Allianz TürkiyeAxa SigortaAnadolu SigortaTürkiye SigortaHDI Sigorta

Brand leaderboard

Mention rate: the share of answers recommending the brand. Platform split shows the same brand's visibility across the six AI platforms. The change column arrives with the second week.

Platform splitChatGPTGeminiPerplexityClaudeAI OverviewAI Mode

#	Brand	Mention rate	Share of voice	Avg. position	Sentiment	Platform split / strongest
1	Allianz Türkiye	13.9%	18.4%	1.6	54	AI Mode
2	Axa Sigorta	11.3%	15.0%	2.3	56	AI Mode
3	Anadolu Sigorta	7.8%	10.3%	2.4	59	AI Mode
4	Türkiye Sigorta	6.2%	8.2%	3.3	61	AI Mode
5	HDI Sigorta	4.1%	5.5%	4.2	49	AI Mode
6	Sompo Sigorta	3.8%	5.0%	4.6	52	ChatGPT
7	Aksigorta	3.6%	4.7%	3.4	53	ChatGPT

Provider highlights

ChatGPT

Top brand: Allianz Türkiye 15.3%
Rising: Allianz Türkiye
Avg. sentiment: 52

Gemini

Top brand: Allianz Türkiye 9.9%
Rising: Allianz Türkiye
Avg. sentiment: 53

Perplexity

Top brand: Allianz Türkiye 8.4%
Rising: Allianz Türkiye
Avg. sentiment: 53

Claude

Top brand: Allianz Türkiye 15.6%
Rising: Allianz Türkiye
Avg. sentiment: 53

AI Overview

Top brand: Allianz Türkiye 16.4%
Rising: Allianz Türkiye
Avg. sentiment: 54

AI Mode

Top brand: Allianz Türkiye 18.6%
Rising: Allianz Türkiye
Avg. sentiment: 54

Breakdown by prompt group

Every prompt carries a topic label; each group has its own leaders.

Most cited sources

Domains cited in AI answers to insurance questions

sigortam.netComparison site7.0%
allianz.com.trBrand site4.3%
sikayetvar.comForum / Community3.0%
turkiyesigorta.com.trBrand site2.5%
axasigorta.com.trBrand site2.2%
turkiye.gov.trOfficial body1.8%
anadolusigorta.com.trBrand site1.8%
sigortaladim.comComparison site1.7%
tamamlayicisaglik.comNews / Media1.7%
instagram.comNews / Media1.6%
dask.gov.trOfficial body1.6%
aksigorta.com.trBrand site1.5%

Sample prompts

The index is measured with unbranded questions real users ask. A few of the 3471 questions:

“Sınırsız İMM yıllık ne kadar?”“Dolu hasarını kasko karşılar mı?”“Özel sağlık sigortası neleri kapsar?”“TSS fizik tedavi seanslarını karşılar mı?”“İşyerleri DASK kapsamında mı?”“Konut sigortası neleri kapsar?”“Seyahat sağlık sigortası neleri karşılar?”“Bavulum kaybolursa seyahat sigortası öder mi?”

Questions are asked in Turkish — the way real users in this market ask them.

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How we measure

The prompt set is curated with sector expertise and versioned; the same questions run on the same platforms every week. A brand's score is the share of analyzed answers in which the brand is recommended by name or known aliases. Platform-days with technical outages are excluded. Published weekly results are frozen and never restated. Mention rate is computed per individual answer: the same question counts as six separate answers across the six platforms.

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Frequently asked questions

Which insurance brands do AI assistants recommend?: In this week's measurement the most recommended brand is Allianz Türkiye, named in 13.9% of AI answers to insurance questions, followed by Axa Sigorta and Anadolu Sigorta. The ranking is re-measured every week.
How is this index measured?: Every week, unbranded questions of the kind real users ask are run across six AI platforms. Each answer is scored separately for which brands are recommended, where in the answer they appear, and whether the language used about them is positive. Mention rate is computed per individual answer: the same question counts as six answers across the six platforms.
Which AI platforms are tested?: ChatGPT, Gemini, Perplexity, Claude, Google AI Overview and Google AI Mode. Results can be filtered by platform.
What does mention rate mean?: It's the share of analyzed AI answers in which a brand is recommended by name or a known alias. A 10% mention rate means the brand appears in one in ten answers.
Why do results differ between AI platforms?: Each AI draws on different sources and surfaces different brands. The sharpest example this week is Anadolu Sigorta: mentioned in 12.1% of AI Mode answers but only 0.6% of Claude answers. Looking at a single platform is misleading.
How often is the data updated?: The index is published weekly. Published weekly results are frozen and never restated. The data on this page covers the week of 6–12.07.2026.